By: Jack Reaney
BIG SKY – Big Sky’s stop on the Professional Bull Riders circuit continues to live up to the hype.
At the PBR World Finals in Fort Worth, Texas, the Big Sky PBR was recognized as “Event of the Year,” which has begun to feel routine around here—it’s the ninth time Big Sky has earned that honor in just 11 years. The award was presented at Dickies Arena in Fort Worth by PBR CEO Sean Gleason.
“The core of the PBR is events of course, and we are so proud for the ninth time that the PBR Event of the Year goes to: Big Sky,” Gleason announced on center stage at the packed arena.
The Big Sky PBR is produced by Outlaw Partners, publisher of Explore Big Sky. The event will return to Big Sky for the 12th time in late July 2023.
Ennion Williams, Outlaw Partners’ vice president of events, said Big Sky PBR’s success comes from “the big three: Fans, bulls and riders.”
“It’s the combination of fan excitement along with the quality of the riders and bulls that creates a magical experience found at no other event,” Williams said.
Jacey and Andy Watson own Freestone Productions, a bull riding production company that works with Outlaw to put bulls in the arena. They remember bringing the idea to Eric Ladd, chairman of Outlaw Partners, more than a decade ago.